Research shows that produce prescription programs work — and Sifter's Food as Medicine platform can make produce Rx even more effective while lowering healthcare costs. Here’s why:
➤ Accuracy. Eligible foods in a benefits program are defined by the Approved Product List (APL). The current problem with most APLs is that they're built using grocery category-level data instead of UPC-level data. In the case of produce Rx, any item stocked in the produce section is typically included — even candy apples — defeating the purpose of healthy eating prescriptions. Using industry-leading dietary attribution technology, Sifter solves this problem by ensuring APLs are identified at the UPC level.
➤ Accessibility and affordability. Fresh fruit and vegetables can be expensive and quickly perishable. To help make fruits and vegetables accessible for all, many produce prescription programs are now including frozen and canned fruits and vegetables with little or no added sugar, salt, or fat. This gives program recipients access to a wider variety of healthy options that are affordable, less wasteful, typically shelf-stable, and more convenient to use. Sifter technology supports this expanded accessibility by analyzing the nutrition information of food and beverage products across all grocery categories (frozen, canned, convenience), down to the UPC level.
➤ Cultural sensitivity. Sifter's retailer network includes more than 35,000 national and local food stores. We can activate additional food stores within a program's approved retailer network, making it easy to include local grocers that cater to diverse tastes and cuisines.
Sifter is the grocery technology leader in the Food as Medicine space and a member of the National Produce Prescription Collaborative. Our platform's evidence-based rules, innovative AI, and machine learning can enhance your produce prescription program to allow for greater accuracy, variety and choice, leading to better participant redemption and health.
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