Faced with soaring rates of food allergies and diet-related health conditions such as diabetes, heart disease, and obesity, Americans are paying far more attention to what they eat — and what's in what they eat. According to FMI, 66% of grocery shoppers avoid certain ingredients such as sugar, sodium, and antibiotics and 48% seek minimal processing.

To satisfy this growing consumer demand, a new generation of "shop by diet" tools now provide a far more personalized grocery shopping experience. This technology is available through Sifter Solutions:

Personalization. Sifter technology allows shoppers to define their personal diet using any combination of 200 filters, from medical diets (diabetes, celiac, heart health, etc.) to food allergens to cultural or religious preferences (e.g., Kosher, Halal). This is meaningful and relevant personalization that enables shoppers to to easily find grocery products that align with their personal health and lifestyle needs.

Transparency. Sifter further meets the growing demand for transparency with our comprehensive food ingredient database, allowing shoppers to find products based on ingredient exclusions, whether it's a common food like chocolate or an additive like Red Dye No. 3. This eliminates hours of label-reading effort and allows shoppers to discover a wider variety of grocery products that don't contain the ingredients they're trying to avoid.

Easy implementation. This sophisticated health filtering and ingredient exclusion is designed for grocery retailers. Sifter technology can be integrated into any grocery ecommerce platform or seamlessly linked to a consumer-facing mobile app. Our easy white-label implementation allows you to offer your shoppers a smartphone "scan by diet" tool that identifies, on the spot, whether a product matches the shopper's search filters. If it doesn't match, then alternatives within your assortment are provided.

Helping consumers is good for business. For the first time, grocery retailers can realize a major return on their investment in health-focused shopper technology. Sifter can help you provide full value to diet-driven shoppers, leading to increased loyalty and bigger baskets.

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