Want to "go wild on health"? Start by connecting nutrition to the grocery cart

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
December 10, 2024
December 10, 2024
Donald Trump's promise to let Robert F. Kennedy Jr. "go wild on health" will significantly influence the country's food and nutrition policies. While it's too soon to predict how the new administration's leadership will affect food regulation and public health strategies, we do know what health payers and providers can do now to address our chronic disease epidemic and out-of-control healthcare spending. It starts with using smart technology to make better nutrition an easy part of the shopping experience.
Sifter is the Food as Medicine Platform.

Sifter's technology is key because it automates and scales food-based interventions and programs that shift the focus to proactive prevention and away from reactive healthcare. Our evidence-based algorithms "sift" grocery products against 1,500+ attributes, including chronic diet-related conditions such as diabetes and heart disease, as well as food allergies and medication interactions. In essence, we bridge the gap between clinically valid nutrition guidance and grocery store foods, making it easier for members and patients to eat better, feel better, and reduce their need for expensive medical intervention.

The real-world applications are game changing:

Health payers use Sifter to build personalized food benefit programs that motivate members to follow an eating regime that better manages their chronic condition. For example, proper nutrition can be encouraged through a restricted-spend food benefit card that allows members to use funds toward the purchase of foods that support a diabetes diet, heart disease, or GLP-1 treatment.

Dietitians, pharmacists, and other health professionals use Sifter to create medically tailored grocery (MTG) lists for patients, giving them crucial guidance where it counts most: when food shopping. Sifter's dietary algorithms "sift" for suitable MTGs across all grocery categories, including fresh, frozen, dried, and canned products.

Hospital discharge units use Sifter to generate highly personalized "food scripts" that consider a patient's specific medical conditions, food intolerances, and cultural preferences. These food scripts make it easier for people to follow a prescriptive diet program upon release from the hospital.

"Going wild on health" is possible today, and it’s being embraced. So don’t wait. For more information on how Sifter can be integrated into your healthy-eating program, contact us to schedule a quick demo.

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