In his latest white paper, Next-Gen Food-as-Medicine: Food Retailers Big Opportunity, Hawkins describes how grocery retail is at a dramatic tipping point, with huge potential for improving both health and business outcomes. According to Hawkins, Sifter Solutions plays a crucial role in this transformation by providing accurate nutrition-related attributes for grocery food products, which allows for hyper-personalized food guidance.

The key: Sifter uses evidence-based nutrition science and nutrition policy and regulations to develop its proprietary algorithms. These algorithms determine a product’s suitability for various health conditions and dietary needs, ensuring the accuracy critical for effective Food as Medicine programs.

By adopting Sifter technology, food retailers can realize the goal of tailored health solutions, attract healthcare partnerships, and generate new revenue streams. These initiatives not only promote better health outcomes for consumers, but also reduce healthcare costs and enhance workforce productivity. This positions food retailers as key players in the next-generation Food as Medicine movement, according to Hawkins.

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Read the white paper here →

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