But many PRx programs miss the mark by including unhealthy foods and failing to offer the widest variety of healthy fruits and vegetables. The answer is Sifter.
Sifter's leading-edge technology and grocery data ensure that all the appropriate produce items that can be included in a PRx are included. Programs that use pre-paid benefit cards or digital vouchers will benefit greatly from Sifter's technology to correctly map and identify eligible produce. And we automate the process, allowing you to scale implementation, leading to huge efficiency gains and cost savings.
Using Sifter to power your produce Rx program gives you:
• Greater accuracy. Eligible foods in a produce Rx program are defined by the approved product list (APL). The problem with most APLs is that they're created with category-level groupings, which may include items that technically contain fruits and vegetables but are not nutritionally beneficial. Sifter avoids these loopholes by creating APLs at the item level, ensuring that your PRx recipients get exactly what you want them to purchase — healthy fruits and vegetables.
• Greater variety, greater choice. Fresh produce is great, except that it perishes quickly. And it's more expensive for many consumers. And, for some, it can be hard to find. Sifter builds produce APLs that extend beyond fresh produce to include frozen, dried, and canned fruits and vegetables with no added sugar, salt, or fat. This gives your PRx recipients a much wider variety of healthy produce that's affordable, less wasteful, and more convenient to use.
• Greater accessibility. Sifter's retailer network includes more than 35,000 national and local food stores, giving your PRx program the widest possible reach. We can activate additional food retailers to cater to your recipients' diverse tastes and cultural identity.
Sifter's superior technology and data means better produce Rx, leading to better participant redemption and health outcomes and lower implementation cost. It's why Fresh Connect, the first nationwide produce prescription program, relies on Sifter to build their APLs.
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