How often a grocery shopper is willing to try new products depends on several factors, including their personal shopping habits, product categories, and store environments. But they’re valuable customers to have because "adventurous eaters," or those who frequently try new food products, have higher grocery expenditures, according to FMI. This segment is typically more engaged with new product innovations and trends, leading to higher average spending. Up to 30% more.

So how many tools do you have to support these adventurers in their quest for new and different food experiences? Coupons and promotions work, but they take a big bite out of margins. Sifter's technology, on the other hand, can ignite product discovery by letting your customers personalize their shopping journey based on their health needs, their food allergies, their lifestyle preferences, and even their ingredient likes and dislikes. Our vast array of dietary search filters — from GLP-1 Food Choices to Maternal Prenatal Health — shines a light on all the grocery products that customers with specific health needs may have been reluctant to buy in the past.  

Incorporating Sifter into your platform provides a powerful way to showcase exciting new products from among the vast array of SKUs you stock. Sifter not only enhances the shopping experience, but also caters to the growing trend of medically tailored groceries by offering an accurate, ready resource for those seeking health-focused food options.

By embracing tools like Sifter, grocers are better meeting the needs of adventurous eaters and driving higher engagement and sales, all while minimizing the negative impact on profit margins.

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