Nearly two-thirds of Americans say that healthfulness is a key driver behind their grocery purchases. In today’s hyper-competitive grocery market, it's smart business to pay attention to these health-centric shoppers. And the best way to keep these shoppers coming back — and buying more — is by making sure your product assortment is fully and accurately attributed for all major health conditions and food intolerances.
Sifter's Food as Medicine platform is the solution powered by human intelligence. Our team of highly qualified, registered dietitian nutritionists ensure that Sifter's dietary and allergen filters align with clinical standards of nutrition care. This means you can be confident that your product assortment is accurately tagged with up-to-date, clinically valid guidance on food selection.
Sifter's nutrition team starts the process by developing the methodology underlying our product attribution engine. Evidence-based algorithms "sift" grocery products against 1,500+ attributes, from medical diets (diabetes, hypertension, etc.) to food allergens (nuts, soy, gluten, etc.) to ingredient likes and dislikes. It's the greatest degree of grocery shopping personalization available. Our nutrition professionals finish the process by reviewing all product data before it's published for use. They also keep a pulse on what's happening in the food policy arena.
The Sifter platform includes Scan By Diet technology, which extends our trustworthy product attribution to your mobile app. It allows your in-store shoppers to scan products for custom diet fit and health incentives. With Scan By Diet, even customers with complicated needs — someone with high cholesterol, diabetes, and a soy allergy, for example — can discover a wide variety of suitable products they may have avoided in the past. It's an in-store shopping tool that increases customer satisfaction and loyalty, driving higher margins and bigger baskets for your business.
By partnering with Sifter Solutions — the only grocery product data provider that's FoodMed Certified — you can ensure data integrity, improve customer loyalty, and ultimately drive better business outcomes.
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