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According to the American Medical Association, the number one cause of poor health in America is the food we eat, and the economic cost is crushing. Healthcare costs have grown to more than 18% of the U.S. Gross Domestic Product (GDP), costing U.S. businesses more than $2 trillion in direct and indirect costs. And 80% of total healthcare dollars are spent on preventable chronic disease.
The weak link is grocery shopping. Easily finding the right foods for a special diet—let alone one that has multiple requirements for conditions such as diabetes, heart health and allergies—is extremely tough. Until now.
Download this free white paper and see how Microsoft, supported by Sifter Shop by Diet technology and NutriStyle menu planning, makes healthy eating easy for everyone and good for business. Personalized health diets are changing the food retailing landscape. Find out how—and what you can do to stay on top of this sea change.
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