The key is making it easy for shoppers to find the foods that fit their needs. More than 70% of grocery shoppers wish they could identify available food options that suit their needs more quickly and easily, according to Accenture's 2024 Consumer Pulse Survey. This growing enthusiasm for transparency, personalization, and healthy eating is a consumer trend that is met by Sifter's powerful "shop by diet" technology.
Our evidence-based algorithms systematically match hundreds of diet, allergen, and ingredient attributes across every food and supplement in your assortment, creating an unparalleled shopping experience:
• Relevant personalization. Sifter technology allows your shoppers to easily find grocery foods that align with their personal health and lifestyle needs — from medical diets (diabetes, heart health, GLP-1 therapy, etc.) to food allergens (gluten, soy, dairy, fish, etc.) to cultural preferences (e.g., Kosher, Halal).
• Transparency. Sifter meets the growing demand for transparency with our comprehensive food ingredient database, allowing shoppers to find products based on ingredient exclusions, whether it's a common food like chocolate or an additive like Red Dye No. 3. This eliminates hours of label-reading effort and allows shoppers to discover a wider variety of grocery products that don't contain the ingredients they're trying to avoid.
• In-store barcode scanning. Sifter "scan by diet" functionality can be seamlessly linked to your existing mobile app, allowing shoppers to scan your products and confirm instantly that the item matches their health needs. If it doesn't match, then alternatives within your assortment are provided.
Guiding your customers to better-for-you foods is good for business. Let us show you how Sifter can help you provide full value to your shoppers, leading to increased loyalty and bigger baskets in 2025 and beyond.
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