The Food as Medicine Tsunami: Science-based solutions for healthier, personalized eating

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
February 7, 2025
February 7, 2025
Everyone involved in the quest for a healthier America is looking for an “easy button”. But despite billions of investment dollars, the US has shown few signs of recovery. No easy button in sight. A recent article in Progressive Grocer points out that: 
Sifter is the Food as Medicine Platform.

Everyone involved in the quest for a healthier America is looking for an “easy button”. But despite billions of investment dollars, the US has shown few signs of recovery. No easy button in sight. A recent article in Progressive Grocer points out that: 

“Food is consumers’ primary tool for managing health, and 76% of Americans are willing to put at least some effort into selecting nutritious and healthy options. In particular, households with kids (43% of American households had at least one member under 18 in them) feel they have a lot more room to eat healthfully. However, industry surveys reveal a growing frustration among shoppers, as they have to spend considerable time finding the right options for their families.” (Italics added)

So, if better nutrition—smarter food choices—is the key to turning the corner. And if consumers finally are beginning to understand the connection. Then the big three--healthcare, insurance, and retail grocery—have a golden opportunity to make Food as Medicine much easier and more effective. Already underway:

  • Healthcare: Condition-based, prescriptive diets. Expanded nutritional education for medical professionals. Universal application of Food as Medicine core principles.
  • Insurance: Greater incentives for healthy eating. Personalized, condition-based options. Food benefit programs with greater choice and variety.
  • Retail Grocery: Personalized shop-by-diet programs that personalize the shopping experience by condition, lifestyle, and personal preference. Supported by coupons and incentives from food manufacturers.

ALL of this can and will be integrated. And this is where Sifter Solutions comes in. Our science-backed, personalized grocery shopping platform is designed to make it easier for consumers to find foods that support their unique health needs, helping to meet both patients and customers where they are—whether they’re managing specific medical conditions, following a restrictive diet, or simply trying to make more nutritious food choices for their families.

At Sifter, we believe healthy eating doesn’t have to be complicated, overwhelming—or more expensive. By leveraging cutting-edge technology and the latest nutrition science, we provide a solution that simplifies the process and gives people the confidence they need to make healthier choices. 


At the core of Sifter Solutions is a commitment to science. We understand the importance of evidence-based recommendations, especially in the context of health and nutrition. Our database is continuously updated with the latest research and clinical guidelines to ensure that every food choice is rooted in sound scientific evidence.


This is particularly valuable for healthcare providers who want to make sure patients can easily find grocery options with confidence, knowing that they are backed by rigorous scientific standards. With the growing emphasis on data-driven healthcare, having a solution that aligns with clinical evidence enhances the level of care you provide and empowers patients to make informed decisions.


A healthier America through better nutrition isn’t political. It’s essential. We invite you to join us in promoting healthier eating habits and empowering consumers to make more informed decisions. To learn more about how Sifter can benefit your patients and your practice, don’t please contact us today. 

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