Sifter is the Food as Medicine platform that grocery retailers turn to when they want to help customers manage health through smarter food choices. The reasons are overwhelming:

• More than 100 million adults, nearly 50% of the nation's entire adult population, have pre-diabetes or diabetes.
• More than 70% of adults (4 of 10) struggle with being overweight or obese.
• 46% of adults are estimated to have high blood pressure.

The common thread here is poor health outcomes due to the foods we eat. Sifter's intelligent digital solutions enable grocers to:

Fuel smarter food discovery through better health-attributed grocery data. More than 50% of grocery shoppers are looking for food that supports better health. Some of the top Food as Medicine claims are tied to heart health, diabetes health, muscle health, digestive health, bone health. and cholesterol health, according to FMI research. Sifter's evidence-based algorithms score a grocery product's adherence to unlimited combinations of more than 200 different medical conditions, allergens, and lifestyle diets, enabling the deepest selection of health priorities.

Activate a new level of hyper-personalization. With Sifter inside your platform, both online and in-store shoppers can personalize their food search down to the ingredient and UPC level. Even customers with highly restrictive or complex dietary needs can be assured of accurate search results thanks to Sifter's dietitian-vetted algorithms that power the "sifting" process.

Empower your dietitians to help customers find the right foods in your assortment. Retail dietitians can use Sifter technology to scale the creation of medically tailored grocery lists for customers, connecting health guidance to the grocery cart.

Quickly implement health & wellness features. Sifter’s flexible APIs and scalable programs get you started efficiently — and fast.

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Food as Medicine has become the new norm for shoppers. Learn more →

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