Health-focused shoppers drive $285B annual boost for grocers

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
December 12, 2024
December 12, 2024
They’re having a big impact. Consumers who prioritize health and wellness represent a highly lucrative segment for food retailers, according to a recent Dunnhumby research report. These shoppers are worth a whopping $285 billion to the grocery industry every year. And grocers that cater effectively to these shoppers have reported an average 7% growth in long-term grocery sales.
Sifter is the Food as Medicine Platform.

Make no mistake — this is the here and now. Food retailers that are adapting first and best to the needs of these health-driven shoppers are gaining a tremendous competitive advantage. Sifter Solutions is your key to unleashing this enormous opportunity. Our intelligent digital solutions, coupled with decades of experience in ecommerce, technology, and nutrition services, enables grocers to:

• Fuel smarter food discovery through better health-attributed grocery data. According to Dunnhumby, nearly 30% of grocery shoppers are buying products for a specific diet, with the top diets being Keto, Low carb, Low sugar, Gluten-free, Vegetarian, Vegan, Low Fat, Low Sodium, Diabetic, and High Protein. Sifter's evidence-based algorithms score a grocery product's adherence to unlimited combinations of more than 200 different medical conditions, allergens, and lifestyle diets, enabling the deepest selection of health priorities.

• Activate a new level of hyper-personalization. With Sifter inside your platform, both online and in-store shoppers can personalize their food search down to the ingredient and UPC level. Even customers with highly restrictive or complex dietary needs can be assured of accurate search results thanks to Sifter's dietitian-vetted algorithms that power the "sifting" process.

• Empower your dietitians to help customers find the right foods in your assortment. Retail dietitians can use Sifter technology to scale the creation of medically tailored grocery shopping lists for customers, connecting health guidance to the grocery cart.

• Implement Sifter inside your platform, quickly and easily. Sifter’s flexible APIs and scalable programs get you started efficiently — and fast. You also can add healthy shopping power to customer loyalty programs and food benefit cards.

Being best-in-class in health is a clear path to growth for food retailers. Technology like Sifter's, delivering the highest level of nutrition and food personalization in the market, can help you take advantage of this opportunity.

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