How personalization boosts health plan member satisfaction

by Sifter
,
Judy Seybold
,
MS, RDN, LD, CLC
September 4, 2024
September 4, 2024
Member satisfaction is crucial for healthcare payers and can go a long way toward improving health outcomes and lowering healthcare costs. Satisfied members are more likely to be engaged members who embrace preventative care and follow their care plan.
Sifter is the Food as Medicine Platform.

Personalization is one of the most powerful ways to enhance member satisfaction. And Sifter's Food as Medicine platform has the game-changing technology that allows health plans to cater to a member's unique health conditions and dietary preferences.

Our technology, created with registered dietitians and aligned with established nutrition care practices, allows plan members to quickly and easily identify grocery products that meet their needs — from medical diets (diabetes, kidney disease, heart health) to food allergens to cultural preferences. It’s the crucial link between nutrition guidance and the grocery cart. Here’s how:

• Personalized food benefit cards: Sifter's approved product lists (APLs) are targeted food lists that support specific health conditions such as diabetes, kidney disease, and high-risk pregnancy. These APLs can be provided to your members as a valuable covered benefit. Our best-in-class APLs identify grocery products in all food categories (frozen, canned, dried, fresh, convenience) and across a retailer network that currently includes more than 35,000 national and local food stores.

• Medically tailored grocery marketplace: Create an online storefront within your existing platform so members can shop for grocery foods that support a specific health condition. Members can further personalize their search based on food likes and dislikes, intolerances, and cultural identity.

• Smartphone scanner: Sifter's Scan by Diet is a personal shopping tool for when members need it most — at the grocery store. Members use their phone to scan grocery products and instantly learn whether the food will be covered by their benefit plan.

When you focus on initiatives that genuinely improve member health — making it easier to find and buy the right foods — satisfaction follows. Sifter technology can support personalized strategies that improve your metrics and make a real difference in your members' lives.

Read More Sifter Spotlights

Read More Sifter Spotlights

Ready to Get Started?