But there's a long-standing perception that healthy foods can only be found along the store's perimeter. As a result, customers seeking better-for-you products are probably avoiding foods in the frozen, refrigerated, and canned goods center store — and shouldn’t be.

Without the right technology this misperception will continue. These are lost sales.

Sifter grocery retail technology unlocks revenue by making it easy for you to implement healthy food programs that enable shoppers to find products throughout the store, from perimeter to center, that meet their health needs and diet preferences. Here’s why Sifter technology works:

Our algorithms analyze your complete grocery product assortment for dietary compliance with hundreds of diets, medical conditions, and food allergens that align with nutrition standards of care. This allows your shoppers to discover many more brands and products beyond the produce aisle that match their health needs, no matter how complex. No more only shopping only the perimeter of the store.

Sifter's sophisticated health and diet filtering can be integrated into your online platform or seamlessly linked to your existing mobile app. Easy white-label implementation allows you to quickly spin up a smartphone scanning tool that identifies, on the spot, which products match the shopper's search filters. You decide which integration path works best for your business.

According to a 2023 IFIC report, 62% of Americans say healthfulness is a key driver in their grocery purchase decisions. To thrive in this retail landscape, grocers need to pay attention to these shoppers. Sifter technology can help you transform every aisle of the store into a destination for healthier shopping experiences. It's meaningful personalization that leads to happier shoppers, more loyal customers, and bigger baskets.

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